Background
I started working at White Cap in 2023 as a visual designer closely with the marketing department and product teams. From company rebranding to product flyers and print designs, and from video and motion design to physical product design, I expanded my role to a multidisciplinary designer at White Cap. Other projects include designing booths for events including CCE 2025, and WRLA 2025 in Canada.
About On-Site Solutions
White Cap associates label and restock the job site and stock area. By providing branded bins, cabinets, shelving, vending machines, or sea containers, White Cap associates come to customers' facilities and remove (or update) their existing stock rooms or vending machines. They label, barcode, and scan orders when they visit on the scheduled days.
An illustration I created to show the process of "Vendor Managed Inventory" and role of On-Site Solutions in that process.
Problem
A service without any clear path
White Cap has a limited number of scanners in use due to high equipment costs + licensing fees. The current system relies heavily on dedicated hardware. Associates need to frequently visit the job-sites.
Company is looking for an efficient and easy journey for their customers to contact White Cap associates for stock refilling + improved membership system for this program.
R&D participants
Project Managers and Directors
Mark Russell
On-Site Solutions Specialist
Greg Williams
Sr. Manager On-Site Solutions and Proposals
Scott Heimpel
On-Site Solutions Specialist VMI
Carl Seleem
Sr. Marketing Manager
Bernard Boss
Sr. Product Category Manager
Scott Larson
Business Development Manager
Todd Wand
Sales Director of White Cap Canada
Vasken Altounian
President of White Cap Canada
Research
User experience
My research included interviews and surveys with the directors, On-Site Solutions associates and +15 of the current users.
My main research objective was to understand user needs for personalized, accessible, and flexible experiences while using this service.
User Journey
Research
Current technologies & operations
Key findings
01
Personalized system
Demand from users to decide on what they need themselves, not the provider.
02
Flexible access
Integrating the technology into associates' personal/business devices could increase the number of scanners in use and reduce their costs.
03
Easier membership
An easier way to register for this service rather than email or phone call was a huge demand from users.
Solution
The proposed solution is a cost-effective mobile app for iOS and Android that replicates scanner functions, eliminating the need for dedicated hardware. It allows users to log in and scan/order materials using their phone camera.
The app enhances service flexibility by letting users independently order or reorder materials, similar to platforms like Amazon, with a subscription-based membership service. An user-friendly internal dashboard will be designed for associates to handle ordering, user management, and restocking on their behalf.
Design process
Text here
Design principles
Building trust & values
User can customize the platform to fit their learning style, goals, and pace for a truly personalized experience.
Simplicity
My Courses page is simple and easy to navigate, so learners can focus on their progress without distractions or confusion.
Accessibility
Designing with diverse users in mind, I incorporated features like multilingual support, assistive technologies, and adaptive content for all abilities.
Client app
Features
User account creation
Location selection
Storage (product) selection
Service subscription
Stock products selection
In-app payment integration
Order tracking
In-app schedule with White Cap associates
Barcode scanning and re-ordering